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Audiences are classic for 'the old internet' and crave material that feels classic. Numerous creators are already starting to tap into this by dumping patterns and focusing more on evergreen material like vlogs and storytime videos, or restoring retro aesthetic appeals (although this itself is likely just a present trend). You do not desire to waste important time developing videos for the sake of getting on a pattern audiences do not wish to see it anyhow.

Don't feel forced to publish every day. Rather, concentrate on high-quality content that reflects your craft and worths. Do not simply get on the nostalgia trend use throwback referrals or older music designs just if they complement your story. Select those that align with your brand and avoid the rest.

I use AI to develop social media content every single day, however most likely not in the method you're believing. Rather of typing in a timely and then publishing, AI is woven into almost every stage of how I think, prepare, style, and ship content.

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A year earlier, my AI usage appeared like many people's: open ChatGPT, ask it to write a caption, get something generic back, rewrite the whole thing anyhow, and question what the point was. The issue wasn't the tools, it was that I was utilizing them one-dimensionally when the genuine utilize was all over else.

Not because AI was writing better posts for me, but due to the fact that I was writing better posts with AI managing the friction. I've tested a lot of tools. These are the 14 that stuck, arranged by where in my workflow they can be found in, starting well before I open a blank page.

I'm a firm believer that the quality of my content is directly tied to the quality of what I consume. However compared to the quantity of time and energy I have, there are unlimited quantities of content and connections to be made. This is where this tool is available in: they assist make that process easier and more repeatable.

When you conserve something to Sublime a quote, a link, an image, a note it immediately surface areas related concepts from other individuals's libraries. "communal knowledge management."In practice, it feels less like a performance tool and more like browsing the reading lists of the most intriguing people you understand.

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Sari's framing is one I return to often: the trick to better AI output isn't better triggers it's much better inputs. There's a real difference in between asking AI to "write me something about individual branding" and handing it 40 concepts you've been gathering about identity, craft, and audience-building and asking it to discover the thread.

Or I'll drop them onto a digital infinity board and begin having fun with the flow rearranging concepts, adding my own notes and external context until a shape emerges. It does need active engagement. You have to sit with what it surfaces, not simply conserve it to a folder you'll never resume.

Often I require to draw out structure from my own rambling I talked through an idea, and now I require to find what's actually worth keeping. Other times I have actually got the opposite problem: scattered references across tabs, notes, and half-watched videos, and I require to manufacture them into something meaningful that still sounds like me.

That's not why it's on this list. The use case I lean into for Granola is believing out loud.

What I return isn't just a transcript. It's a beginning point. When concepts won't wait on a practical minute, so you simply disrupt everyone (my group has actually been very patient with me) This is how I use Granola to remain present in meetings without losing every idea that pops up.

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Granola makes that instinct productive. I could probably do this with most chatbots' voice modes ChatGPT, Claude, even a basic voice memo plus a manual summary. Granola's edge is that it's purpose-built for capture and extraction. It's not trying to have a conversation back at me. It's just listening and organizing.

I drag in YouTube videos, TikToks, articles, PDFs, voice notes whatever raw material I'm working with and arrange it into groups that the AI can pull from concurrently.

I utilize it mainly for scripting YouTube videos, short-form content, anything where I desire the output to in fact seem like me instead of generic AI-speak. My common setup appears like this: Examples of my own previous material (this teaches it my voice) Reference videos I wish to study not to copy, however to learn from their structure, hooks, pacing The working draft, where the AI pulls from both groups simultaneouslyThat tail end is what makes it click.

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It's manufacturing my voice from Group 1 with the structural patterns from Group 2. The output still needs modifying, however I'm beginning from something that seems like me riffing on concepts I really care about not a generic script template. I can also access multiple models (ChatGPT, Claude) within the very same workspace, which works when I wish to compare outputs or utilize different designs for various parts of the procedure.

The real tool underneath is more thoughtful than its landing page recommends, however it's a significant financial investment. Plans are yearly just with a credit-based system, so it's worth screening within the 30-day money-back assurance before you go all in.Price: From $400/year (annual billing only; 30-day money-back assurance) Here's what I have actually found works better than asking AI to write my content: asking it to help me believe through my content.

: Strategic sparring and seeing concepts before I develop themClaude is my thinking partner. What makes Claude uniquely helpful for material work is the combination of deep thinking and the capability to really show me things.

However it can likewise envision what we're discussing: model a websites layout, mock up a report structure, build a working preview of a landing page. I'm not simply talking about concepts in the abstract. I'm taking a look at them. For our upcoming State of Social Engagement report, I went back and forth with Claude over numerous rounds till the structure clicked.

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I have actually also utilized it to prototype web page layouts before sharing concepts with my group. Being able to see the structure, not simply describe it, assists me come to conversations better prepared.